Job Title: Marketing Lead Generation Specialst
Reports To: Director, Marketing Communications
Location: Columbia, MD (Hybrid)
Position Summary:
The Marketing lead generation specialist is responsible for analyzing all incoming leads from trade shows, digital campaigns and other marketing-initiated activities. This role will determine lead score of each prospect, analyze leads based on score and needs, upload all leads into marketing software and push to CRM software, and follow-up with sales leadership to ensure leads are converted. They will analyze close rates and report on lead generation by activity. For top of funnel leads, this position will develop a nurturing program to get leads further down the funnel to convert them to a sales qualified lead.
Essential Functions and Responsibilities:
- Function as the lead generation expert to the Marketing team to ensure consistent operations, best practices, and governance
- Implement & manage a marketing-based lead generation system
- Develop lead qualification and tracking system for digital generated leads
- Review & analyze trade show generated leads for completeness and disposition
- Create monthly digital lead report ensuring ease of use for intended audience
- Development, segmentation, and maintenance of customer lead lists for use in digital marketing
- Determine incoming leads to assign to lead nurturing system
- Scrub all marketing lead data to prepare for upload into Marketo/SFDC path.
- Manage reporting and communication of lead to opportunity conversion in SFDC and engage with marketing and sales leadership on conversion rates by franchise.
- Profile SFDC opportunities won and lost to detect customer patterns/trends.
- Track target account interaction with Ambu digital engagement
- Develop baselines for lead generation activities for each franchise
Qualifications and Skills:
- Bachelor's degree in marketing, business administration or a related field
- Minimum 3-5 years’ experience with a proven track record of marketing lead generation analysis
- Salesforce.com experience reporting, lead to opportunity conversion, customer conversion analysis
- Experience in developing and implementing lead generation strategies
- Ability to set-up reporting and presentations for leadership teams
- Stay up to date with industry trends and best practices for marketing lead generation
- Manage and prioritize multiple tasks and projects to meet deadlines
- Ability to work independently and as part of a team
- Comfortable in presenting data and insights to understand lead generation performance
- Preference for experience in the medical device medical tech industry
- Excellent verbal and written communications skills accompanied by a strong business process improvement background
- Self-motivated with the ability to work on multiple projects
At this time, Ambu does not provide work visa sponsorship and all applicants must have current work authorization.
This position offers a hybrid work schedule combining in-office presence at our Columbia, MD location with remote work flexibility. Relocation assistance will not be provided.
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