Job Title: Director of Marketing, Urology
Reports To: Vice President of Marketing
Location: Columbia, MD or Remote
Ambu A/S is a global medical device company and market leader in single-use endoscopy solutions, committed to improving patient care through innovation, operational excellence, and strong cross-functional collaboration.
The Director of Marketing, Urology serves as the business line leader for Ambu’s endoscopy portfolio within the urology and endourology markets. This role is responsible for leading downstream marketing activities, managing a high-performing team, and working cross-functionally with other commercial areas, including sales, finance, communications, and clinical affairs to ensure business area alignment. will be focused on building and developing the downstream Urology team, driving business area strategies for North America, and executing marketing initiatives to achieve business objectives. This encompasses successful product launches, value creation, market adoption and share growth, revenue growth, and overall profitability. The ideal candidate is a highly organized, strategic leader with strong team development skills and an analytical, results-oriented approach to commercial and marketing execution.
Essential Functions and Responsibilities:
- Develop and execute strategic marketing plans for Urology portfolios in the Endoscopy Solutions area in North America- developing the marketing team, portfolio management plans, and the market strategies to optimize awareness/adoption, brand equity & value, business line revenue, and profitability of portfolio
- Oversee the development and execution of marketing management activities; product launches, segment budgets, and annual strategic marketing plans in areas and contribute as needed to the day-to-day performance – including brand awareness and equity in North America
- Build, organize, develop, and manage the marketing management team for Ambu USA urology management endoscopy business lines
- Continuously monitor and report on portfolio and commercial performance – including financial performance, key objective achievements, competitive landscape, and KPIs - and provide monthly/quarterly business reviews and insights to the Vice President of Marketing
- Lead key cross-functional projects in building best practices in the product marketing management team
- Summarize, qualify, synthesize, and review the marketing management activities – such as ensuring business intelligence, product positioning/pricing, ongoing trends, promotional campaigns, sales support and tools, market opportunities, and business case/planning are managed, reported, and continuously improving by the marketing management team
- Oversee the market communication plan and goals for portfolios
- Oversee Ambu’s brand in urology and ensure consistency in programs and Marketing communications, including trade shows and digital
- Ensure highly collaborative KOL/consultant relationships and advisory boards are utilized productively and to advance organizational understanding of the market and customer
- Provide leadership/communication on business line and product performance inputs to Global Product Management on North American market regarding product needs, requirements, and long-term planning aspects
- Lead team in sales support tools targeting all key stake holders for the product area
- Lead team to develop education and training programs for sales force and end users, as needed
- Collaborate with sales management and other department management to ensure Marketing strategies and programs are effective and are communicated as needed
- Oversee collaboration across geographies and cross-functional teams to build internal support, report on business progress, and accomplish business goals and objectives
- Up to 50% travel related to business/franchise leadership and field marketing customer engagement
Qualifications /Experience:
- Bachelor's degree in Marketing or related field, MBA a plus
- Minimum of 8-10 years of experience in Healthcare Marketing, preferably in Medical Devices
- Experience in Urology and/or endoscopy, highly preferred
- Demonstrated experience in leadership, management, organizational communication, and initiative
- Experience in project, program, and people development – best practices, execution style, and results
- Effectively build and maintain relationships with peers and colleagues across global organizational levels, and with the executive team
- Experience with design, evaluation, validation of marketing strategies and programs
- Consistently and effectively brings ideas, proposals and business cases forward for consideration
- Expertise with Microsoft Office, especially PowerPoint and Excel
- Experience with new product development and launches
- Analytical and budgetary experience
- Strong ability to comprehend and analyze complex problems for business strategy
- Experience supporting a direct sales force
#LI #Remote